Purple Lobster is not going to be promoting ‘horrible’ plant-based seafood

Purple Lobster is not going to be promoting 'horrible' plant-based seafood - us-canada

A Purple Lobster restaurant in New York Metropolis.

Scott Mlyn | CNBC

Restaurant chains from Dunkin’ to Burger King have added vegan hamburgers or sausages from Past Meat and its privately held rival Not possible Meals to their menus.

However the largest seafood chain on the earth shouldn’t be about to do the identical for plant-based seafood merchandise.

“Yes, we have looked into plant-based seafood — it was terrible. And no, we’re not introducing it,” Purple Lobster CEO Kim Lopdrup mentioned in an interview.

Whereas Lopdrup mentioned that plant-based meals are dramatically more healthy than purple meat, he additionally quoted a Harvard College of Public Well being professor who discovered that seafood is probably going a very powerful meals one can eat for well being causes.

“We believe we’re already offering something that’s more healthy than these plant-based foods,” Lopdrup mentioned, recommending the chain’s Summer season Energy Bowl, which has quinoa rice, edamame, berries, almonds and selection of fish.

Dietitians may agree with him. They suggest consuming much less processed meals and selecting extra complete meals.

Lopdrup did not point out any corporations by title, however these working within the class embody Ocean Hugger Meals and Atlantic Pure Meals, amongst others.

Darden Eating places, the mother or father firm of Olive Backyard, bought Purple Lobster to funding agency Golden Gate Capital for $2.1 billion in 2014.

Since turning into an unbiased firm, Purple Lobster has targeted on enhancing its meals high quality and investing in its off-premise enterprise, which incorporates supply. The seafood chain noticed optimistic same-store gross sales progress in its final fiscal 12 months.

“We’re now at the point of growing restaurants again,” Lopdrup mentioned.

Purple Lobster is not going to be promoting 'horrible' plant-based seafood - us-canada

Leave a Reply

Your email address will not be published. Required fields are marked *

Solve : *
16 + 8 =