Facebook’s Chief Product Officer Christopher Cox.
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On Friday, he said that political advertisements ought to be fact checked, which isn’t the business’s current policy.
“Most political ads are highly partisan, and fact-checking, part of the place I think you want to get to is find a way to do some sort of fact checking on these that’s not so partisan,” Cox said in the Wired 25 conference in San Francisco.
Cox went on to mention a project he worked on at Facebook which employs a panel of representative individuals to ascertain whether content is misleading.
In September, Facebook stated it doesn’t fact check or remove content published by politicians save for a few exceptions. The decision has drawn criticism from politicians such as Sen. Mark Warner and even Twitter CEO Jack Dorsey.
Cox also stated that Facebook is exploring “microtargeting,” a clinic which allows campaigns pay Facebook to show unique messages and ads to targeted groups of individuals. Politico reported on Thursday that Facebook was considering restricting political microtargeting.
“The thesis of all of this stuff is it should be out in the open,” Cox said. Facebook currently publishes all the political advertisements it runs, but Cox said that there could be many different versions of different ads it can be complicated to analyze.
Cox also implied that Facebook could alter its user interface to resist false claims. “You’re looking for ways for fact checking to not be so partisan, while also giving the user or consumer a good user experience,” Cox said.
Cox abandoned Facebook in March, a decision he said he made with Facebook CEO Mark Zuckerberg, so he will not be implementing these possible new policies.
While he did not announce a new firm, Cox said on Friday he’s currently advising smaller classes, such as a satellite startup called Planet Labs.
He also said that he’s an adviser to some left-leaning nonprofit called Acronym, which established last year to give Democratic candidates access to better electronic campaign tools.
“I am not sitting on the board of directors, but I have been helping Kara [McGowan, founder of Acronym] the way to raise money, the way to hire a team,” Cox said.
It is a move to the political world he said he couldn’t have made if he was still working at Facebook. “When you’re in a very very senior role at a platform, you have a duty to be much more neutral,” Cox said.
But Cox isn’t scared to get political now — he said on Friday that he’s not a Trump supporter.
“I think Trump should not be our president, the other thing I care a lot about right now is climate change, and he’s not going to help us there,” Cox said.