Disney’s Bob Iger on Twitter:’The nastiness is extraordinary’

Disney's Bob Iger on Twitter:'The nastiness is extraordinary' - us-canada

Bob Iger, CEO, The Walt Disney Company

Scott Mlyn | CNBC

Disney called off a deal to purchase Twitter since the stage was simply too problematic, CEO Bob Iger shown in a New York Times interview. 

Disney considered purchasing the social networking business, calling it a “compelling” method to reach customers. However, the deal never went through and Disney rather bought a majority stake in sports streaming website BAMTech.

In Iger’s new memoir, “The Ride of a Lifetime,” Iger explains why he decided against the deal to purchase Twitter.

“The troubles were greater than I wanted to take on, greater than I thought it was responsible for us to take on,” he told the New York Times. “There were Disney brand issues, the whole impact of technology on society. The nastiness is extraordinary.”

“I like looking at my Twitter newsfeed because I want to follow 15, 20 different subjects. Then you turn and look at your notifications and you’re immediately saying, why am I doing this? Why do I endure this pain?” Iger said in the Times interview. 

Disney was looking at many ways to start up its distribution company and connect directly to clients. 

“Like a lot of these platforms, they have the ability to do a lot of good in our world. They also have an ability to do a lot of bad. I didn’t want to take that on,” he explained.

Read the complete New York Times interview with Iger

Disney's Bob Iger on Twitter:'The nastiness is extraordinary' - us-canada

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